Atari Celebrates 50th Anniversary With New Logo, Reviving Decades-Old Series

Atari is among the many oldest and most well-known names within the gaming trade, and it’s celebrating its 50th yr on June 27. It first established its headquarters in Sunnyvale, California, neighbor to a bunch of now-famous tech startups. The new brand, a callback to the retro design of the previous location, options the corporate’s basic branding alongside a semi-transparent “50.” Atari is looking the limited-time celebration brand “Borregas” after the road the place you can discover the headquarters. According to the corporate, this design will be part of with the beforehand revealed “Sunnyvale” anniversary brand in gracing the various upcoming company bulletins, sport reveals, partnerships, and merchandising collaborations.

 “Design innovation was a fundamental driver and differentiator for Atari during the golden age of video games,” stated Wade Rosen, CEO of Atari. “Every artist, designer, and engineer challenged themselves to reach creative excellence; it is a hallmark of Atari that persists to this day.”

In the midst of the brand’s reveal, it additionally appears like an Atari basic is getting a revival. According to Gamerbraves, a follow-up to Yar’s Revenge is within the works. The data comes straight from Howard Scott Warshaw, who labored at Atari within the ‘80s and created the title for the Atari 2600. The interview contained few concrete particulars on the challenge, simply that it appears the sequel has been greenlit. Hopefully, we are going to hear extra concerning the sport as growth continues.

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